Semiotics

Semiotics is the study of signs and symbols and the use or interpritation.
Below is a diagram that explains the 3 parts of Semiotics:



Symbols:
signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.

Iconic:
 signs where the signifier resembles the signified, e.g., a picture.

Indexical:
 signs where the signifier is caused by the signified, e.g., smoke signifies fire.


This ties into art as it helps show different ways a picture or a message can be brought across.The media and graphic designers use the method regulary.

Below is the website i got the information:

http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html